The Ghost Reviews Itself

Google presents their logo functionally as a reflection of early
internet web experiences — simple and elegant. This emphasis of early
web technology can only be percieved as a marketing strategy, the end
message being a synergy with safety and historic determinism (see index
A). The other significant marketing accomplishment of Google has been
a strong message of “we control the technology.” Having dominated the
search market showdown of the early 00’s Google went on to create standards
in internet advertising stemming from their search technology,
PageRank, and then usurping their corporate mantra “don’t be evil”
with their contextual advertisement programs.

Gmail is great, but I bet it breaks more than Yahoo (an old fav of mine).
It’s really awesome when you can afford the best developers in the world
to create your Javascript (client-side) technology. C’mon Google,
you’ve got the best server farms in the world, what is this, sharecropping?
Forget it, I love you, Google, because you encourage the web to be OPEN
and free. THAT is not evil, good job. Chrome, Google’s web browser, is
pretty cool, btw. By the time Google opens a retail outlet
it will be nothing but an example of how expensive it is to show a
webcam displaying ownership of property in the best parts of
Manhattan, but the great part will be that you are legally in Toronto
while visiting!

Google’s homepage will often show artistic renderings of it’s logo,
which have become increasingly divergent in range over the past few
years. My favorite was during the Summer Olympics in China, when they
had to make the Os cross each other. It felt like a violation of
technological integrity.

Ads in Gmail are placed in the same way that ads are placed alongside
Google search results and, through the Google AdSense program, on
content pages across the web. The goal is to provide you with helpful
ads, links and content relevant to your specific interests.
Advertising and related information are displayed based on a
completely automated process. (from Google’s help files)

Advertising is evil.

The future of Google is medical. One could use a steak knife from a
Ponderosa buffet to perform surgical fat removal, but do a Google
search on it first and you’ll realize that the America invented the
Manhattan Project and ’solved’ the ‘cold’ war. It’s hard being a
robot, but people trust me to do it.

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INDEX A. historic determinism - creating your legacy by building something.
copyright law is a related to this.

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